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Reconnecting with a brand

November 16, 2018

Autumn/Winter styling is undeniably our favourite season for styling. The layering, overcoats, big jackets and cosy knitwear makes up for all the frostbite!


With fashion changing dramatically year on year, brands are constantly having to refresh their styling to cater to different audiences and keep on top of trends. With added pressure from small start-ups who provide personal customer service, high-quality and attention to detail, the larger brands and high-street retailers are having to produce much more bespoke and quality pieces. With that in mind, when French Connection reached out to us to cover their Autumn Winter men's collection, we were so glad they did. The collection is full of investment pieces, and styling wise offers plenty of options. We stepped inside their flagship store on Oxford street to discover a collection which is sewn with craftsmanship and carefully styled. We were blown away with what French Connection have produced since we last wore it. 


French Connection have created an AW18 collection that is inspiring, artistic and design led. It appeals to such a wide audience, ranging from your everyday city worker to the country chap. This versatile Autumn Winter 18 men's collection has been produced with the utmost precision ensuring its premium quality whilst still maintaining an affordable price tag. This collection is certainly worthy of taking up most of your wardrobe space during the colder months. 



When pulling together looks, we wanted to create everyday outfits for the modern man, whether it be for busy city life during the week or Sunday walks in the park. Let us know what you think. 








Will (left): Wearing the multi-functional Khaki Soapy Peach Quilted Cotton Jacket with a detachable inner gilet over the cold weather essential Fishermans Wool Block Roll Neck Jumper. This roll neck features a cream front and grey back which creates a striking yet versatile piece. Or just for coffee and a read of that morning paper!


Henry (right): Wearing the Soft Nylon Quilted Gilet for that extra layer on those extra cold mornings. We decided to layer this Casual garment which has an inner quilted finish with some washed denim, boots and cosy knitwear. 


Which look do you prefer and why?



Orange is the new black right? When we took the Bystander Nylon Jacket to the city and surrounding banking areas we were unmissable in this jacket. Partnered with a roll neck, stretch skinny trousers, classic leather belt and smart footwear you're bound to turn heads. 










Henry: The Deluxe Pile Coat in Grey is crafted from a soft wool-blend and has a long line silhouette for a timeless finish. 


Will: Stay warm and stylish in the Deluxe Pile Coat in Black. This double-breasted jacket is perfect for you winter jacket.


Which jacket do you prefer?





Henry: Styled the Washed leather Sheepskin Jacket for the smart attire and also a street style look with the FCUK Plastic Charity T-Shirt.

This jacket is pure leather with an aged appearance. The large shealing colour adds a cosy feel to the bomber.


French Connection are also supporting the sustainability cause with their FCUK Plastic Charity T-Shirt. The yarn, print, tags and even care labels are all plastic free. French Connection are also donating 20% of all the sale prices of this t-shirt to the Plastic Oceans charity, which we think is a great touch. 





Henry styled the Intarsia Star Shetland Wool Jumper in what we can say as the 'meet the parents' look. With a classic oxford shirt and slim fit jeans and Chelsea Boots this smart/casual knit is a go to look.


 The French Connection AW18 has fully taken over our wardrobe and we both are looking forward to featuring more of these pieces on @henryjwade and @williamjwade


Thanks for reading and let us know what you think! 


Wade out!



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